File Types & Best Use

JPEG, PNG, SVG, EPS, and PDF are 5 common digital image file formats used for a variety of purposes.

1. JPEG (Joint Photographic Experts Group): JPEG is a lossy compression format commonly used for digital photos. It is best for images with many colors and gradients, as it compresses image data to reduce file size without sacrificing too much quality.

2. PNG (Portable Network Graphics): PNG is a lossless compression format that is best for images with flat color areas and sharp edges. It supports transparent backgrounds and is commonly used for logos and icons.

3. SVG (Scalable Vector Graphics): SVG is a vector image format that uses geometric shapes and paths to create images. This format is easily scalable and is commonly used for icons, logos, and graphics on websites.

4. EPS (Encapsulated PostScript): EPS is a vector image format used in professional graphic design. It supports high-resolution images and is often used for printing graphics, logos, and illustrations.

5. PDF (Portable Document Format): PDF is a file format that can be used to preserve the formatting of documents and images. It is commonly used for electronic documents, such as brochures, manuals, and reports, as it allows for the display of images and text in a fixed format, regardless of the software or device used to view it.

Each of these file formats has its own strengths and weaknesses, and choosing the right one depends on the specific needs of your project.

Quick Reference:

For web

PNG – Portable Network Graphic
SVG – Scalable Vector Graphic
JPG/JPEG – Joint Photographic Experts Group

For print

EPS – Encapsulated PostScript
PDF – Portable Document Format

For web and print

JPG/JPEG – Joint Photographic Experts Group